It pixelates on the hoarding
A JPEG stretched to four metres. The site fence is the biggest ad you will ever run, and it is blurred.
Brand · logo · brand book
A logo that survivesprint, embroideryand ChatGPT.
Logo, bilingual wordmark and a brand book any printer, embroiderer or developer can follow. Three concepts. Two revision rounds. Fixed prices from AED 2,500.
AED2,500 logo · 4,000 bilingual · 6,500 full kit
The work
Two brands. The name alone, then the mark.
Both are live. Both are businesses in Dubai you can call. Drag the line.
Name only
SNOOT
With the mark
SNOOTPet photography and film studio, Dubai. Full identity, logo system, brand book, launch page. snoot.ae
Drag to compareName only
Maryam Tabatabaei
With the mark
Maryam TabatabaeiCoffee-training atelier, Dubai. SCA trainer and Q Grader. Brand identity, website, monthly care. maryamtabatabaei.com
Drag to compareI would highly recommend Mr. Amir for his excellent work on my website. He has done a fantastic job and has been extremely prompt, responsive, and professional throughout the entire process. He always responds to queries very quickly and is highly knowledgeable and up to date with the latest trends and best practices. I have achieved great results with his support, particularly through his detailed website review and recommendations. If you are looking to establish, improve, or promote your business and website, I would definitely recommend Mr. Amir. His expertise, dedication, and professionalism truly make a difference.
Amir handled SNOOT from zero to a hundred on his own. The brand, the colours, the whole process was smooth, and he was always one step ahead of what I needed. Real expertise, and he took care of everything.
The book
What a brand book actually is. Six pages, shown.
01
Logo rules
02
Colour
Ink 60%Paper 30%Heat 10%
Heat is a spice, not a base. No other colours exist.
03
Type
Aa 700Space Grotesk for headlines, minus two percent tracking. Inter for everything you read. Numbers as receipts.
04
Spacing
05
Social templates
06
The one-page rules sheet
Clearspace: one stem width on all sides.
Minimum size: 90 px wordmark, 20 px mark.
Never: stretch, rotate, recolour, shadow, gradient.
Always: the T is Heat. The O never closes.
Voice: short sentences. Verbs first.
Minimum size: 90 px wordmark, 20 px mark.
Never: stretch, rotate, recolour, shadow, gradient.
Always: the T is Heat. The O never closes.
Voice: short sentences. Verbs first.
The relief 00
The moment
When the logo stops working.
Nobody notices on the screen it was designed on. They notice on the van.
It cannot be embroidered
Gradients, thin lines and a shadow. The uniform supplier sends it back, or worse, sends it out.
It has three versions on three platforms
One on the van, one on Instagram, one on the invoice. Customers cannot tell they are the same company.
AI does not know it is the same company
Engines match names, not pictures. A logo with the name in it, spelled one way everywhere, is the part machines can read.
Bilingual
English and Arabic, drawn together.
One wordmark, two scripts, one weight, one lean. Drawn together, not translated afterwards.
English
TOND
Drawn first, in Space Grotesk 700, with the lean.
Arabic · Farsi
تُند
Shown here in Vazirmatn as a preview. The delivered mark is drawn to the same weight, the same lean and the same clearspace, never substituted from a font.
Prices
Three tiers.
One price each. Pick the one that matches where the logo has to live.
Tier one
Logo
A mark and a wordmark that hold at four metres and at sixteen pixels.
AED2,500
One price · three concepts · two revision rounds
- Three directions to choose from
- Vector, PNG, dark and light versions
- Favicon set
- One-page rules sheet
Tier two
Logo + bilingual wordmark
The same logo, plus an Arabic or Farsi wordmark drawn to sit beside it.
AED4,000
One price · both scripts locked together
- Everything in Logo
- Arabic or Farsi wordmark, drawn, not typed
- Lock-ups for both scripts side by side
- Rules for which script leads where
Most complete
Tier three
Full brand kit
The logo and the book that keeps it consistent for years, on every surface.
AED6,500
One price · add the bilingual wordmark for 1,500
- Everything in Logo
- Palette, type and spacing system
- Social templates you can reuse
- The mini brand book, the six pages above
Three conceptsEach a different direction. You choose one.
Two revision roundsInside the price. A third is a new line item, agreed first.
You own the filesEverything, on final payment, in writing.
Proof
Our own identity work, shown.
Five characters built from our logo’s own paths. This is what a finished system looks like: every new piece is drawn from the same rules, and it still reads as one family at sixteen pixels.
Next
Add the site.
Logo, brand kit and a five-page site, together.
The Complete Build: logo, mini brand kit, a five-page site built to be found by people, Google and AI, your Business Profile and analytics. AED 12,000, live in two weeks.
Before you start
Questions.
How many concepts do I see?
Three, each a different direction. You pick one, then two rounds of revisions on it. A third round is a new line item, agreed first.
What do I receive, exactly?
Vector files (SVG and PDF), PNGs at every size, dark and light versions, a favicon set, and a one-page rules sheet. The full kit adds the brand book and social templates.
Do I own the files?
Yes. Everything is yours on final payment, in writing. No licence, no renewal.
Can you do Arabic and Farsi?
Yes. The bilingual wordmark is drawn to sit with the English one: same weight, same lean, same clearspace. It is not a font substitution.
Can you redraw the logo we already have?
Often, yes. If the idea is good and the drawing is bad, a redraw at the Logo price keeps what your customers already recognise. Send it and get an honest answer.
One step
Send the logo you have. Get an honest answer tonight.
A photo of the van, the shirt or the sign is enough. You get a straight answer the same evening: keep it, redraw it, or start again.